There must be some reason why some small businesses outperform others.

Let’s pretend for just a minute that you own a small café in a part of town that is just about two blocks off the beaten path.

Lunchtime crowds could be a lot bigger! You’ve noticed that your competition, who has higher prices and worse white bean chicken chili than you, and who is a whopping four blocks off the beaten path of the lunch time warriors has a steady stream of customers.

Why? Stop wringing your hands. You’re about to find out.