Even in the age of video, live streaming, and social media, content marketing is still the reigning King when it comes to building successful campaigns that will drive in traffic, and bolster sales and prospect activity. It’s also still the most effective way for both new and seasoned marketers to connect with potential leads, and to build organic traffic funnels from the major search engines.

Successful content marketing requires more effort and thought, and it equires a more complex strategy than ever before, but it’s certainly not difficult to do.

In this guide, you’re going to learn about some of the key metrics you can use to judge whether or not your content marketing strategy is a success, and how to formulate a winning strategy right from the beginning, requiring fewer tweaks and limited trial & error.

You’re also going to learn about some very specific ways you can generate even more traffic to your website through content-based campaigns, and how to figure out exactly what your visitors are interested in, so you can deliver the best possible on-site experience to your prospects.