Your phone and/or tablet probably have an application dedicated to Facebook or twitter and you have probably never thought of downloading LinkedIn.

Turn to your left and ask Tom and Dick if they have LinkedIn on their phones and their situations will be similar to yours. Harry is probably off somewhere playing Angry Birds as you read this.

Many other business owners have also decided to overlook LinkedIn and focus on other social networks.

These people do not realize that LinkedIn can provide the best opportunities for business owners and is the most professional social platform that small businesses can use. This is because it connects professionals with like-minded people.

Unlike Facebook or Twitter, individuals on LinkedIn never post selfies accompanied by all sorts of hash tags.

People interacting here do so in a professional setting and for business purposes only.

Why do you need to join the herd? LinkedIn helps you reach your online marketing goals and places you before a larger audience. How to get started? Read on to find out.